{"id":47,"date":"2018-03-26T21:04:53","date_gmt":"2018-03-26T21:04:53","guid":{"rendered":"http:\/\/neueseite.sophisticated-knowledge.com\/?page_id=47"},"modified":"2026-01-06T20:36:47","modified_gmt":"2026-01-06T20:36:47","slug":"news","status":"publish","type":"page","link":"https:\/\/sophisticated-knowledge.com\/?page_id=47","title":{"rendered":"NEWS \/ Konferenzen"},"content":{"rendered":"<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"155\" src=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend.png\" alt=\"\" class=\"wp-image-271\" style=\"aspect-ratio:5.019379993390815;width:382px;height:auto\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend.png 778w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend-300x60.png 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend-768x153.png 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend-508x101.png 508w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"320\" src=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Verwandlung-LOGO.png\" alt=\"\" class=\"wp-image-475\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Verwandlung-LOGO.png 1015w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Verwandlung-LOGO-300x95.png 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Verwandlung-LOGO-768x242.png 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Verwandlung-LOGO-508x160.png 508w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2026\/01\/New-York-April26-1024x409.png\" alt=\"\" class=\"wp-image-823\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2026\/01\/New-York-April26-1024x409.png 1024w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2026\/01\/New-York-April26-300x120.png 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2026\/01\/New-York-April26-768x307.png 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2026\/01\/New-York-April26-508x203.png 508w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2026\/01\/New-York-April26.png 1164w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Conference registration is open now for the annual Spring Learning &amp; the Brain conference in New York City held at the Sheraton NY Times Square April 16 &#8211; 18, 2026.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background\" style=\"background-color:#d3cbcb;color:#d3cbcb\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Veranstaltung bei <em>keeen<\/em> in Wolfsburg !<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.keeen.net\/\" target=\"_blank\" rel=\"https:\/\/www.keeen.net\/\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"606\" src=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/keen.png\" alt=\"\" class=\"wp-image-778 size-full\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/keen.png 681w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/keen-300x267.png 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/keen-508x452.png 508w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p>Am <strong>17. Juni 2025<\/strong> begr\u00fc\u00dfen wir in Wolfsburg Dr. Felix Philipp Lutz \u2013 Politikwissenschaftler, Neuromarketing-Pionier, Hochschulmanager und <strong>Gr\u00fcnder von sophisticated knowledge<\/strong> in der Villa Einigkeit I. Er verbindet auf einzigartige Weise Sprache, Emotion und Verhalten zu einem neuen Verst\u00e4ndnis von Markenkommunikation.<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>Thema:<\/strong><br><em>\u201eSprache als neuronales Interface \u2013 Wie Worte Verhalten steuern\u201c<\/em><br>An diesem Abend zeigt Dr. Lutz, wie Sprache nicht nur Informationen \u00fcbertr\u00e4gt, sondern direkt auf unser neuronales System wirkt. Durch die Verbindung von Neurobiologie, Anthropologie und Big Data erkl\u00e4rt er, wie bestimmte Worte und Narrative emotionale Reaktionen ausl\u00f6sen und Verhalten beeinflussen. Anhand von Beispielen aus Politik, Werbung und Popkultur \u2013 etwa der Super Bowl als \u201eGreat American Pow Wow\u201c \u2013 veranschaulicht er, wie neurosemantische Strategien erfolgreich eingesetzt werden k\u00f6nnen.<br><br>Im Anschluss an den Vortrag laden wir zu einer Diskussion ein:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wie k\u00f6nnen Unternehmen neurosemantische Erkenntnisse f\u00fcr ihre Markenkommunikation nutzen?<\/li>\n\n\n\n<li>Welche ethischen Fragen wirft die gezielte Beeinflussung durch Sprache auf?<\/li>\n\n\n\n<li>Wie ver\u00e4ndert sich unsere Kommunikation in einer zunehmend digitalisierten Welt?<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading alignwide\">Conference on cognitive computational neuroscience at the UNiversity of amsterdam <\/h2>\n\n\n\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:auto 36%\"><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\">About the Conference<\/h4>\n\n\n\n<p>The 8th annual conference on Cognitive Computational Neuroscience will be held at the University of Amsterdam from Tuesday, August 12 through Friday, August 15, 2025.<\/p>\n\n\n\n<p>CCN is an annual forum for discussion among researchers in cognitive science, neuroscience, and artificial intelligence, dedicated to understanding the computations that underlie complex behavior.&nbsp; The conference began in 2017, with a goal to to deepen interactions between these disciplines and to discover ways that the communities can benefit one another and leverage each other\u2019s successes, articulated in this <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/29500078\/\" target=\"_blank\" rel=\"noreferrer noopener\">TICS commentary paper<\/a>.<\/p>\n\n\n\n<p>The 2024 conference closed on AUGUST 9th, and took place at MIT in Cambridge, MA, USA In case you missed the event: All talks are available at: <a href=\"https:\/\/www.youtube.com\/@cogcompneuro\">https:\/\/www.youtube.com\/@cogcompneuro<\/a><\/p>\n\n\n\n<p>Link to program and talks:   <a href=\"https:\/\/2024.ccneuro.org\/schedule-of-events\/\">https:\/\/2024.ccneuro.org\/schedule-of-events\/<\/a>   <\/p>\n\n\n\n<p>Themes:  artificial intelligence; cognitive science; computational modeling; machine learning; neural networks. <\/p>\n\n\n\n<p>See our comment in the <a href=\"https:\/\/sophisticated-knowledge.com\/?page_id=336\" data-type=\"page\" data-id=\"336\">BLOG section<\/a>!<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/2025.ccneuro.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"397\" src=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/CNN-Conference-Amsterdam.jpg\" alt=\"\" class=\"wp-image-783 size-full\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/CNN-Conference-Amsterdam.jpg 1024w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/CNN-Conference-Amsterdam-300x116.jpg 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/CNN-Conference-Amsterdam-768x298.jpg 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/CNN-Conference-Amsterdam-508x197.jpg 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-larger-font-size\"><strong>ACHTUNG: F\u00fcr KI-Interessierte!<\/strong><\/p>\n\n\n\n<p>Das Hasso-Plattner-Institut bietet kostenfreie, offene Online-Kurs zu ChatGTP &amp; generativer KI an. <\/p>\n\n\n\n<p>Der folgende Kurs ist seit diesem Jahr online: ChatGPT: Was bedeutet generative KI f\u00fcr unsere Gesellschaft?<\/p>\n\n\n\n<p>Das HPI schreibt:<\/p>\n\n\n\n<p>&#8222;<em>Entdecken Sie die rasante Entwicklung generativer KI-Systeme wie ChatGPT, DALLE und  Midjourney revolutioniert unsere Welt und stellt uns vor neue,  faszinierende und zugleich beunruhigende Herausforderungen. Was bedeutet  es, wenn k\u00fcnstliche Intelligenzen komplexe Pr\u00fcfungen bestehen oder  sogar kreativ t\u00e4tig werden? Wird diese Entwicklung unsere Gesellschaft,  Arbeitswelt und Kommunikation \u00fcberrumpeln? Werden Jobs ersetzt oder  entstehen v\u00f6llig neue Besch\u00e4ftigungsfelder? Und wie k\u00f6nnen wir die  Gefahren durch die Nutzung dieser Systeme zur Verbreitung von z.B.  Falschinformationen minimieren? <p>Entdecken Sie in diesem vierw\u00f6chigen, kostenlosen openHPI-Kurs, wie  bahnbrechende Technologien wie ChatGPT funktionieren, welche  Anwendungsf\u00e4lle daraus entstehen, welche Chancen und Grenzen sie bergen.  Der Kurs bietet Jugendlichen und Interessierten ohne technisches  Hintergrundwissen oder Programmiererfahrung eine einzigartige  Gelegenheit, in die Welt der Generativen K\u00fcnstlichen Intelligenz  einzutauchen.&#8220;<\/p><\/em>Mehr dazu auf der Homepage des HPI:   <a href=\"https:\/\/open.hpi.de\/courses\/kizukunft2023\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/open.hpi.de\/courses\/kizukunft2023 <\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Conference: The Science of HUMAN-CENTERED SCHOOLS<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/LBrain-Nov2025-2-1.jpg\" alt=\"\" class=\"wp-image-775\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/LBrain-Nov2025-2-1.jpg 1024w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/LBrain-Nov2025-2-1-300x98.jpg 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/LBrain-Nov2025-2-1-768x250.jpg 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/LBrain-Nov2025-2-1-508x165.jpg 508w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<p>CREATING HUMAN-CENTERED, THINKING SCHOOLS<\/p>\n<p>This interdisciplinary conference will explore the \u201cScience of Human-Centered Schools\u201d and how human development, brain development, the learner, and the learning environment are not isolated pieces, but part of a deeply interconnected whole that is influenced by culture, context, relationships, and the world. Learn how social connections, belonging, emotions, self, and curiosity are interconnected and essential for learning, memory and thinking.\u00a0 Discover ways to create calm, confident, socially connected, curious, creative, critical thinkers and learners.\u00a0<\/p>\n<p>When: NOVEMBER 14-16, 2025<\/p>\n<p>Where: BOSTON, Westin Copley Place or Virtually via Zoom<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Weitere Konferenzen: <\/p>\n\n\n\n<p>Infos folgen&#8230;&#8230; \ud83d\ude42<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-larger-font-size\"><strong>New: We are offering all our seminars and trainings now online.<\/strong><\/p>\n\n\n\n<p>Interactive content and flexible formatting allow us to provide customized training in the fields of sales and neuromarketing. Check out our portfolio. <\/p>\n\n\n\n<p class=\"has-text-align-center\">Call us: (1) 617-564 1811 in Boston or +49-30-152-53465844 in Berlin<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"320\" src=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Verwandlung-LOGO.png\" alt=\"\" class=\"wp-image-475\" style=\"width:544px;height:171px\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Verwandlung-LOGO.png 1015w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Verwandlung-LOGO-300x95.png 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Verwandlung-LOGO-768x242.png 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Verwandlung-LOGO-508x160.png 508w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"155\" src=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend.png\" alt=\"\" class=\"wp-image-271\" style=\"width:245px;height:49px\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend.png 778w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend-300x60.png 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend-768x153.png 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend-508x101.png 508w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading alignwide has-larger-font-size\">SEMINAR: NEUROMARKETING<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"38\" src=\"http:\/\/neueseite.sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/DEKRA-Logo-300x38.png\" alt=\"\" class=\"wp-image-57\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/DEKRA-Logo-300x38.png 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/DEKRA-Logo-768x96.png 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/DEKRA-Logo-1024x128.png 1024w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/DEKRA-Logo-508x64.png 508w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/DEKRA-Logo.png 1215w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>Dr. Felix Philipp Lutz lehrt seit dem Sommersemester 2017 im Rahmen des Studiengangs Medienmanagement mit Schwerpunkt Wirtschaftspsychologie an der <i>DEKRA Hochschule f\u00fcr Medienmanagement<\/i> einen Kurs zum Thema Neuromarketing, zusammen mit Armin Junge von <i>Incore GmbH<\/i>. Im Kurs werden die f\u00fcr Neuromarketing-Anwendungen notwendigen theoretischen Grundlagen aus der Neurobiologie und Psychologie vermittelt und mit Hilfe von Case Studies und Praxisbeispielen vertieft. Neben dem Thema Neurosemantik liegt ein besonderer Schwerpunkt auf dem Bereich der Kernspintomographie (fMRI) im Einsatz f\u00fcr Customer Insights. Der Kurs ist einer der ersten dieser Art in Deutschland.   <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.srh-berlin.de\/landing-pages\/dekra-hochschule-fuer-medien\/\" target=\"_blank\">https:\/\/www.srh-berlin.de\/landing-pages\/dekra-hochschule-fuer-medien\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"231\" height=\"300\" src=\"http:\/\/neueseite.sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/G20-Cover002compr-231x300.jpg\" alt=\"\" class=\"wp-image-64\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/G20-Cover002compr-231x300.jpg 231w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/G20-Cover002compr.jpg 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/G20-Cover002compr-508x660.jpg 508w\" sizes=\"auto, (max-width: 231px) 100vw, 231px\" \/><\/figure>\n<\/div>\n\n\n<p>Philipp Kardinahl: Predicting The President: The Hidden Power of Language and Emotions, in: The G20 Young Entrepreneurs`Alliance Summit, The Official G20 Year Summit 2017 Publication<\/p>\n\n\n\n<p>Philipp Kardinahl, Leiter der Kommunikation bei sophisticated knowledge beschreibt die Analysen, die den Wahlsieg von Donald Trump in den USA vorhersagen konnten. Donald Trump hat entgegen der allgemeinen Wahrnehmung genau die emotionalen Bed\u00fcrfnisse von spezifischen Gruppen in den USA angesprochen, die ihm einen knappen Wahlsieg bei den Pr\u00e4sidentschaftswahlen im vergangenen Jahr erm\u00f6glicht haben.<br>Hier geht es zur Ver\u00f6ffentlichung:<br><a href=\"https:\/\/issuu.com\/g20magazine\/docs\/01_96_gyea_singles_chris\">https:\/\/issuu.com\/g20magazine\/docs\/01_96_gyea_singles_chris<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">sophisticated knowledge und Applied Iconology auf dem Berlin Neuromarketing Tag<\/h2>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-68\" src=\"http:\/\/neueseite.sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Neuromarketing-Day-2017small-300x178.jpg\" alt=\"\" width=\"300\" height=\"178\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Neuromarketing-Day-2017small-300x178.jpg 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Neuromarketing-Day-2017small-768x455.jpg 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Neuromarketing-Day-2017small.jpg 1024w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Neuromarketing-Day-2017small-508x301.jpg 508w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Am 4. Mai 2017 fand der Berlin Neuromarketing Day statt. sophisticated knowledge und Applied Iconology haben einen aktuellen Case im Bereich Automobilversicherungen und Kommunikation, sowohl in den USA als auch in Deutschland, gezeigt. Dr. Felix P. Lutz von <em>sophisticated knowledge<\/em> pr\u00e4sentierte eine aktuelle Studie dazu: <em>\u201cSavings or Service \u2013 but no Empathy\u201d Evidence of Underleveraged Customer Attachment in Word and Image in On-Line Auto Insurance in Germany and the US.<\/em><\/p>\n\n\n\n<p>Die Studie wird bald als E-Book erscheinen.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"171\" src=\"http:\/\/neueseite.sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Konferenz-Hamburg-klein-300x171.png\" alt=\"\" class=\"wp-image-71\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Konferenz-Hamburg-klein-300x171.png 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Konferenz-Hamburg-klein-768x439.png 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Konferenz-Hamburg-klein-508x290.png 508w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Konferenz-Hamburg-klein.png 886w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"has-larger-font-size\"><strong>MASTERCLASS mit sophisticated knowledge in Hamburg<\/strong><\/p>\n\n\n\n<p>BEYOND CONSUMER RESEARCH<br>Die Konferenz zu neuesten Methoden in der Marktforschung fand in Zusammenarbeit der Hamburg Media School mit Neurospective statt. An zwei Tagen haben Experten aus verschiedensten Disziplinen ausgew\u00e4hlte Technologien vorgestellt und mit Unternehmen diskutiert.<br>sophisticated knowledge hat im Rahmen der Konferenz eine Masterclass zum Thema Neurosemantik durchgef\u00fchrt. Dabei wurde sowohl der wissenschaftlice Zusammenhang zwischen Sprache und Neurobiologie als auch die Anwendung neurosemantischer Analysen in der Praxis zum Thema gemacht.<br>Ank\u00fcndigung der Veranstalter: &#8222;The conference brings together some of the world leaders in innovative media and consumer research and experts in digital media measurement to share valuable insights into how modern technologies can help to face the challenges of the digital era. Talks will show examples of<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how neuroscience can detect strengths and weaknesses within the digital consumer experience,<\/li>\n\n\n\n<li>how hormones can be used to identify profitable markets,<\/li>\n\n\n\n<li>how human breath can be utilized to investigate the emotional experience in movies, and<\/li>\n\n\n\n<li>how emotions can be measured in natural user settings through everyday devices and many more\u2026&#8220;<\/li>\n<\/ul>\n\n\n\n<p>Die Konferenz fand statt am 30. November &#8211; 1. Dezember 2016, im Barcelo Hotel in Hamburg.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Just Released: MAD MEN. Art Edition<\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"214\" src=\"http:\/\/neueseite.sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Mad-Men-300x214.jpg\" alt=\"\" class=\"wp-image-75\" style=\"width:336px;height:auto\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Mad-Men-300x214.jpg 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2018\/03\/Mad-Men.jpg 382w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>Der Taschen Verlag feiert gerade mit einer opulenten Ausgabe die amerikanische Fernsehserie Mad Men. Zitat Webseite des Taschen Verlags: &#8222;Dieses Buch ist TASCHENs Hommage an das Ereignis Mad Men. Band 1 zeichnet die sieben Staffeln der Serie anhand von chronologisch angeordneten Filmstills und Drehbuchausz\u00fcgen zu den Schl\u00fcsselszenen nach. Band 2 bietet eine F\u00fclle an Informationen aus der Welt hinter den Kulissen in Form von Fotos von den Dreharbeiten, Anekdoten rund um die Produktion, Kost\u00fcmentw\u00fcrfen, Notizen aus dem \u201eWriters\u2019 Room\u201c sowie ausf\u00fchrlichen Interviews mit dem Sch\u00f6pfer der Serie, Matthew Weiner, und vielen anderen.<\/p>\n\n\n\n<p>Bei sophisticated knowledge feiern wir <a href=\"http:\/\/www.bencolarossi.com\/about.html\">Ben Colarossi<\/a>, unseren &#8222;Mad Man&#8220; von sophisticated knowledge, der nach Aussage der New York Times der originale Mad Man von New York City ist.<br>Mad Men. Art Edition A (Script Edition) Edition von 500 Exemplaren + 50 APs Matthew Weiner 2 leinengebundene Hardcover-B\u00e4nde im Schuber, 36 x 22,5 cm, 1.040 Seiten; die vollst\u00e4ndigen Mad-Men-Drehb\u00fccher der Staffeln 1-7 in 7 B\u00e4nden im Schuber, Halbleinen, 20,3 x 25,4 cm, 3.936 Seiten; signierter Print von Brian Sanders, 27,7 x 40 cm, Papiergr\u00f6\u00dfe 32 x 45 cm. ISBN 978-3-8365-3871-8 Ausgabe: Englisch<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">Vortrag an der Boston University<\/h1>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.bu.edu\/\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"439\" src=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/Boston-University-Logo.png\" alt=\"\" class=\"wp-image-785\" style=\"width:156px;height:auto\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/Boston-University-Logo.png 990w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/Boston-University-Logo-300x133.png 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/Boston-University-Logo-768x341.png 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/Boston-University-Logo-508x225.png 508w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/a><\/figure>\n\n\n\n<p>On Nov. 10th 2016, <a rel=\"noreferrer noopener\" href=\"http:\/\/www.bu.edu\/met\/faculty\/full-time\/barry-unger\/\" target=\"_blank\">Prof. Barry Unger<\/a> of <a href=\"https:\/\/www.bu.edu\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/\">Boston University<\/a>, hosted a lecture by Felix P. Lutz on <em>Neurosemantics in Branding and Communications<\/em>. The course title is \u201cThe Innovation Process: Developing New Products and Services\u201d. Dr. Unger is an accomplished expert on high technology and venture capital businesses, he has founded and participated in numerous companies, including Kurzweil Computer Products, Inc., which became Xerox Imaging Systems. He is a member of Boston University\u2019s Faculty of Photonics, and cofounder and chair emeritus of the Massachusetts Institute of Technology Enterprise Forum. Unger served in President Carter\u2019s administration as senior advisor on science and technology, and is the recipient of the Vincent A. Fulmer Lifetime Achievement Award at the Massachusetts Institute of Technology.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 36%\"><div class=\"wp-block-media-text__content\">\n<h1 class=\"wp-block-heading\">Musik und Werbewirkung<\/h1>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"http:\/\/www.wuv.de\/specials\/musik_in_der_werbung\/diese_spots_sind_durch_musik_erfolgreich_geworden\" target=\"_blank\">W&amp;V &#8211; Werben&amp;Verkaufen<\/a> hat einen Bericht vom amerikanischen <a rel=\"noreferrer noopener\" href=\"http:\/\/www.gunnreport.com\/\" target=\"_blank\">GUNN REPORT <\/a>aufgenommen, der die Bedeutung und Wirkung von Musik in Werbespots zum Thema hat. Der GUNN REPORT schreibt, Musik sei entscheidend f\u00fcr den Erfolg eines Spots, aufgrund der starken emotionalen Wirkung. Viele ber\u00fchmte Musiker und Bands wie Louis Armstrong, die Rolling Stones u.v.a. haben im Laufe der Jahre durch ihre Rhytmen und Melodien daf\u00fcr gesorgt, dass Werbung im Ged\u00e4chtnis haften bleibt, dass Menschen \u00fcber Werbung reden und letztlich, dass Werbung effektiv wirkt. Der GUNN REPORT hat dazu auf seiner Webseite einige Spots gelistet, die aufgrund der Musik besonders bemerkenswert und erfolgreich waren. Dazu geh\u00f6rt u.a. auch der Spot von Coca Cola aus dem Jahr 1971, den die Agentur McCann-Erickson verantwortet und der von <a href=\"https:\/\/www.sophisticated-knowledge.org\/de\/unternehmen\/personen\/#c813\"><strong>Ben Colarossi<\/strong><\/a> gedreht wurde.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/duckduckgo.com\/?t=ffab&amp;q=Hilltop-Spot+%E2%80%9EI%E2%80%99d+like+to+buy+the+world+a+Coke%E2%80%9C+&amp;iax=videos&amp;ia=videos&amp;iai=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DC2406n8_rUw\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"374\" src=\"http:\/\/neueseite.sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Coke-1971klein.jpg\" alt=\"\" class=\"wp-image-331 size-full\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Coke-1971klein.jpg 743w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Coke-1971klein-300x151.jpg 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/Coke-1971klein-508x256.jpg 508w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><\/a><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:43% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"255\" src=\"http:\/\/neueseite.sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/futur-m-2013-klein.jpg\" alt=\"\" class=\"wp-image-334 size-full\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/futur-m-2013-klein.jpg 448w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/futur-m-2013-klein-300x171.jpg 300w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h1 class=\"wp-block-heading\">KONFERENZ und WORKSHOP<\/h1>\n\n\n\n<p>FUTURE M Conference in Boston, Massachusetts im Oktober 2013: Workshop-Pr\u00e4sentation von Ergebnissen einer neurosemantischen Webanalyse f\u00fcr MOTT, Massachusetts Office of Tourism and Travel, zusammen mit Connelly Partners.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/user\/FutureMBoston\">https:\/\/www.youtube.com\/user\/FutureMBoston<\/a><\/p>\n\n\n\n<p> <a rel=\"noreferrer noopener\" href=\"http:\/\/www.futurem.org\/\" target=\"_blank\">www.futurem.org<\/a><\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"320\" src=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/Verwandlung-LOGO.png\" alt=\"\" class=\"wp-image-793\" style=\"width:705px;height:auto\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/Verwandlung-LOGO.png 1015w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/Verwandlung-LOGO-300x95.png 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/Verwandlung-LOGO-768x242.png 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2025\/05\/Verwandlung-LOGO-508x160.png 508w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"155\" src=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend.png\" alt=\"\" class=\"wp-image-271\" style=\"width:306px;height:auto\" srcset=\"https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend.png 778w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend-300x60.png 300w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend-768x153.png 768w, https:\/\/sophisticated-knowledge.com\/wp-content\/uploads\/2023\/02\/SophisticatedKnowlege-Schriftzug-freistehend-508x101.png 508w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conference registration is open now for the annual Spring Learning &amp; the Brain conference in New York City held at the Sheraton NY Times Square April 16 &#8211; 18, 2026. Veranstaltung bei keeen in Wolfsburg ! Am 17. Juni 2025 begr\u00fc\u00dfen wir in Wolfsburg Dr. Felix Philipp Lutz \u2013 Politikwissenschaftler, Neuromarketing-Pionier, Hochschulmanager und Gr\u00fcnder von [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sophisticated-knowledge.com\/index.php?rest_route=\/wp\/v2\/pages\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sophisticated-knowledge.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sophisticated-knowledge.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sophisticated-knowledge.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sophisticated-knowledge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47"}],"version-history":[{"count":94,"href":"https:\/\/sophisticated-knowledge.com\/index.php?rest_route=\/wp\/v2\/pages\/47\/revisions"}],"predecessor-version":[{"id":824,"href":"https:\/\/sophisticated-knowledge.com\/index.php?rest_route=\/wp\/v2\/pages\/47\/revisions\/824"}],"wp:attachment":[{"href":"https:\/\/sophisticated-knowledge.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}